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I am looking for an agent to help me market my sculpture. I'm not good at marketing as is the case with so many artists.
Does anyone out there have advice on how to go about finding an agent? What sort of agreements are expected and what kind of commissions are normal? HELP
fritchie
08-15-2003, 09:12 PM
Jean - This is a new concept to me, but one which could be helpful. In my experience, artists make connections with a gallery and the gallery becomes the “agent”, sponsoring group or solo exhibits, advertizing locally or nationally/internationally, getting reviews and so on.
Generally a gallery will be concerned mainly with its proven and anticipated audience, but as it grows or develops in recognition and sales, its artists grow similarly. Presumably an agent will have a larger scope, developed between him/herself and the artist. Anyone with actual experience?
Araich
08-16-2003, 01:35 AM
Unless your very well established, an agent (no retail point of sale, % fee for arranging sales/organising shows) could be the kiss of death.
This is because galleries/dealers seek some control over your sales in a given city/state - this is to protect their investment in your success. This is a worthwhile setup for both parties, and usually means a verbal or written contract to 'represent' you. This often only eventuates after you've had some sales/shows with them.
And these galleries/dealers are not overly happy at dividing their commission with an agent.
The best and most common approach is to head out to lots of openings at local commercial galleries (trade magazines/almanacs/newspapers), decide which ones you like, introduce yourself casually, and call back to arrange a meeting - I would not walk in with a portfolio, allow them to make some time to see you.
It also helps if they are familiar with your face, and/or you know some of their artists (personally, or at least their work).
Aside from that, local art prizes are a good start to your CV, also a good way to get noticed by dealers, sell work, and you could always win (it's a lottery really).
Take our time choosing a representative, it can have a major effect on your art practice.
Here is Australia, 40% of retail sale price is the normal commission at a commercial gallery. Sounds a lot, but ignore that 40%, it's the 60% that matters.
Thanks to fritchie and Araich for your response. I can use all the help I can get. Jean
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