coorporate created home

[iowasculptor]

I am seeking input for a piece that I am working on. I am investigating how coorporate entities have created a sense of home in their stores to help sell. I am interested in how this constructed "home" is different from the real "home" When I use the word home I am not necessarily talking about a structure that provides shelpter but rather the sense of "home" a place where you belong and things are as they should be. An example is Cracker Barrel country store and restaraunt. Do you have any other examples of this constructed sense of home. Any input would be welcome.
thanks
matt

[fritchie]

I am seeking input for a piece that I am working on. I am investigating how coorporate entities have created a sense of home in their stores to help sell. I am interested in how this constructed "home" is different from the real "home" When I use the word home I am not necessarily talking about a structure that provides shelpter but rather the sense of "home" a place where you belong and things are as they should be. An example is Cracker Barrel country store and restaraunt. Do you have any other examples of this constructed sense of home. Any input would be welcome.
thanks
matt

Matt - This is a good question and very current, but hard to answer, I think. One way is Christmas displays. Obviously, today “Christmas” is a bit passe and may even be offensive to some, but here in New Orleans, most stores do exhibit in a big way. One local department store invented an outdoor, sort of snowman, comic-strip character, “Mr. Bingle”, whose name and image may be copyrighted.

As I implied, it is a sort of snowman, whose complete form I don’t remember, but which is individualized, with a neck scarf and other special features. It has been (still is?) exhibited outdoors on the storefront for the last 50 - 60 years, about 20 - 30 feet tall. And it is(was?) featured in newspaper ads.

Furniture stores often display “rooms” of furniture yearround, but with only lamps, tables and so on as accessories, to my recollection.

[ironman]

Hi, I have a gallery at my house which has a couch in it and I display my small sculptures on a coffee table size sculpture stand in front of it, along with some magazines. I think it helps people envision the work (at least the smaller stuff) in their home. It's an alternative to 30" high sculpture stands that take up room and have no other function.
Have a nice day,
Jeff

[anne (bxl)]

Matt, I have had a long working experience in corporate offices design, not in shops or galleries. But I know that if you want to create a home feeling (a presence feeling) you will have to "provoke the senses" (forget about "decoration"). First you will have to manage with intimate lighting (very important!!!) and so wall colors, then with comfortable sofa, curtains or carpets to softened the "sound" of the room. The smell of coffie, openfire or flowers, music or books of your choice (I don't like houses without books, but this is personnal) may help to complete.

I visited this summer an interresting exhibition at "la maison rouge" a private foundation in Paris (http://www.lamaisonrouge.org/). For this exhibition 10 or 12 collectors accepted to bring over their own private livingroom (furniture, accessories, art pieces...). The rooms (wall, windows) had been very precisely recreated. Interaction between art and day-to-day life was very strong and unusual. Another look on art.

[rderr.com]

Anne,

The.« … interaction between art and day –to-day… » is what has been the failure of Western art. Only in the west do we use THE WHITE CUBE for ART. And WHITE WALLS. And PALE PEOPLEINGOODTASTEOFFWHITEANDOFFBLACK. “That is also a coorporate home,” he said as he drove off in his silver audibmwtoyotamazda suppository. .

Rrrrrrrrrrrrrrrrrrrrrrrrrrrrrroberrrrrrrrrrrrrrrrr rrrrrrrrrrrr(t)