Advertising.....

[Araich]

I've been approached by an international advertising (Asian branch) for the use of images of my sculpture in an advertising campaign... what should I be asking for?

And would it be selling my soul to the devil - nah scrap that question, I need to pay my rent.

Anyone seen a scale of rates or example deals for copyright use?

[Araich]

This must be unchartered territory around here?

Anyway, they've offered $1500 MYR (ringits) or around $600 AUD for limited use inside Malaysia in a newspaper ad.

I'm going to say yes - anyone object?

[rderr.com]

I would say it is by far cheaper than you would have to pay for that much add space even in a small hometown paper. And, they pay you, not you them? Of course go for it. Who knows what you may sell as a results.

Bob

[jwebb]

It's uncharted and unimagined for most of us. "Advertising what?" seems like an appropriate question. I have seen an ad, from China, for "Ten Dogs' Penis Soup". I'd just as soon not see my work adorning a can of that; or an Arnold Schwarzzeneger Campaign poster.... You give up the "rights" to the image, which is kind of scarey. But the opportunity seems so rare, I'd say you have a Duty to the Sculpture Profession to take it, and see what happens.

[Araich]

LOL, to the soup! I can't tell you what the product/service is until the ad runs, but it's not political.

Since my work does not speak loudly of anything polemic, or really much that can be misconstrued, I'm not overly precious about it's reproduction - anymore.

The interesting thing has been my journey into Malaysian websites, history and artwork. Considering it's on my doorstep I was woefully ignorant about it. I'm even dreaming of a future exhibition - perhaps in the Petronas Towers Gallery

Yeah, ok, back to earth.

[fritchie]

Araich - Clearly, few contributors here have experience with this. As I recall, you had a similar comment about usage by a book publishing company a while back. Clearly, your work has broad appeal. As other commentors have said, the exposure is great, whatever the direct payback. Go for it, and congratulations!

[anne (bxl)]

do it, of course! but be aware to sign a contract that limits their rights in time, space and quantity.

[rderr.com]

Not just quantity, but quality of presentation.

Ardore


Art is provocation. Go forth and provoke.

[anne (bxl)]

you're right, robert, thank you for completing my comment.

bisous
anne

[Araich]

In contrast to the wine labels, in which I wrote an agreement/license, I've spent zero time on this. They're a major advertising agency and fully aware of inlicensed copyright issues. And given that it is a small remote market, I've gone on faith.
Key is that I have not set about limiting but just been careful about what I grant.
Anyway, I can say now it is for a Volvo car campaign, in print. And that I've just faxed off the invoice.
Of great curiosity, is that the little work they asked to reproduce, will now pay more in print than it did selling at the gallery. Very strange.

They've also been very helpful with my dumb questions about Malaysia, and supportive of my visiting and meeting local galleries. If only I had the plane fair.

This small sum will pay my internet and website bills for nearly a year. You can only guess at my idiotic grin.